Starting Question 5 using PhotoShop & ThingLink

Recently I have started question 5 using photoshop and thinglink. I used photoshop to collage all the images together and by images I mean my front cover, contents page and the DPS for my magazine. The reason I decided to collage them is because I need to include all 3 images however on thinglink you cannot add them all together. You can annotate them separately however I wanted them all together. I then uploaded it on ThingLink and started added notes on it.I will be uploading it when I am finished with all the notes. However, I do regret picking this creative technology because this is not like powtoon where I can crop images to explain exactly which part I am writing about. Here I have to annotate on the exact part. The struggling part of this is for example if I talk about the layout, I have no attach the point on one specific point of the image where's the layout is carried everywhere. This means with thinglink I cannot be specific in all the areas.

Question 4- Evaluation

Starting Question 4 using InDesign & PowToon

Recently I started my media pack for my magazine which is included in Question 4. The media pack will be created on InDesign however I also created it on PowToon as PowToon makes everything come to life. On InDesign, to create the gradient effect, I first used photoshop to add a lightleak to the photo of my model. I then placed it on InDesign and used the gradient tool to make it blend it to the background from the left side. I then placed a yellow light leak behind the other 2 images I placed on the media pack. This made the other two images glow so it didnt get lost next to the purple light leak. I duplicated all the text layers to add a different color text behind the texts to make them look three dimentional. 

On PowToon, I picked the 'Infographic Style' theme because this theme has many different icons that related to this question as we can see from the image. I will be using these icons and images from the internet to give examples of my audience.

Question 4 Draft- Audience- The age group of Thunder is from 16-22 year olds. This is because the magazine will have content for over 16 year olds and is made for teenagers and young adults. In addition, this age group is the teenage years where people like to be rebellious things and do different things to explore themselves which means they are always available to do anything that their friends are into. Also at this age many of the customers are unemployed and only some are employed most are in full time education which means they do not have many responsibilities.

Gender- The gender ratio of Thunder magazine is equal which means 50% Females and 50% Males. The reason for this is because both males and females read Rock magazines, although Thunder looks like it is targeted more on male readers because of the images used, it is aimed at both genders equally. It is also open to people that do not necessarily classify them as part of a specific gender. For example ‘Tomboys’. This is because Thunder is almost like a home to all the people and does not separate genders and it promoted equality and peace.

Social Class- The class that Thunder is aimed at is 50% middle class ad 50% upper class. This is because a typical reader of Thunder breathes music, is always on the lookout to buy new albums, attend gigs and buy clothing items. These simple things need lots of music which means it is perfect for upper class customers as they reflect their likes and dislikes through their clothing. However, a typical reader of thunder is also into sharing news about music with their friends and spending time out in clubs in urban places where they have unknown growing rock artists. This means it is suitable for middle class customers as not excessive amount of money is needed.

Ethnicity- From the research I have done, Rock/Metal magazines are aimed at people from a white ethnic background however Thunder has challenged this stereotype as I have decided to make it discrimination free. It is not only aimed at people from a white ethnic background but also aimed at people from black ethnic backgrounds, Asian ethnic backgrounds and many more. I have challenged this stereotype as I have models from different backgrounds in my magazine which makes my magazine unique.

Music Taste- The music taste of Thunder customers are rock and metal. The majority of the customers have this music taste however there are also customers that are interested in other genres such as alternative and screamo and many others. This is why my magazine will not only have bands from a specific genre, I will have bands from different genres to meet every customer’s needs. This would mean an increase in sales and monetisation as Thunder will have viewers from different places.

Location- As for location, Thunder will be available globally. The reason for this is because making it only available in the UK would be unfair on other customers in other countries as they may want to check it out. The only option for them would be to check Thunder's website however not all the news will be included on the website as otherwise no one would buy the magazine. Making it globally available would increase sales and also make Thunder more popular than other rock magazines as not all are globally available.

Question 3- Evaluation

Question 3 what kind of media institution might distribute your media product and why from fatsss10038

Starting Question 3 using Google Slide & SlideShare

I started using Google Slide because I learnt that on SlideShare you cannot just create slides, instead you upload what you have made. I struggled a lot to learn how to use it because the first thing I thought was that I would be able to create my slides on SlideShare. I started my Question 3 and added images and tried to make it look professional rather than eye-catching and fun to read. This is because question 3 is a serious question where it is more of a serious topic as it is about the publisher. Also, after taking this print screen I noticed that I have to proof read my work because as I type fast I did not spell some words properly like 'Stores', because I wrote 'Stored'.  After proof reading my work and doing last check-ups I will be uploading my Question 3 to SlideShare then uploading it to my blog using the Embed code.

Question 3 Draft- The agency that I would like my magazine to be published by is IPC Media which is owned by Time Inc. Firstly, Time inc was founded in 1968 in the UK. Time inc publishes magazines and they are a very successful digital publisher reaching over 130 million each month across multiple platforms. Cinven sold IPC Media to Time inc and IPC Media became Time inc UK in September 2014. Like I have stated before, they are very successful as in April 2012, IPC Media won an award for best production team of the year at Professional Publishers Association Production.

The reason I chose IPC media to publish my magazine is because they are highly successful. There are four main successful publishers which are BAUER, IPC Media, NatMag and Conde Naste. Kerrang! magazine is published by Bauer Media which means publishing my magazine by Bauer wouldn’t have been a good idea as both my magazine and Kerrang! is a rock magazine and they would have to be in a competition. I chose IPC Media because they do not publish any music magazines although they publish NME. NME is a music journalism magazine which is associated with alternative, indie and rock music. However, as they are widely open in genre there are many other genres involved, even R&B. This means publishing my magazine by IPC Media would be different from other magazines they publish, and my magazine would not be in a competition from a magazine from the same agency and would not have the same content.

IPC Media would be a trustable publisher for my magazine because as they have been running for over 60 years, and they publish a huge amount of magazines they are very experienced. As they have many different target audiences for many of the different magazines they own, they would know exactly what content each target audience is most attracted by. One of the other reasons why I chose this agency is because they use different platforms to advertise and publish magazines. They publish across different platforms such as Print, Digital, Video, Social, Mobile and Tablet . My target audience is the age group between 16-22, and people at these ages tend to be on social media a lot. As the number of people buying magazines are decreasing, the reason for this is many people now use different platforms especially social media. As they publish on different platforms, the magazine will be suitable for both customers using print and other things like social and mobile which are increasing all the time.

As for social media, Thunder will have its own website, have a facebook page, twitter page, instagram page and a Linkedin page. Time Inc has over 40 million Twitter followers which means they can advertise on their twitter page and many people will be informed about anything in one click. My magazine website will also be linked in the Time Inc official website which means they can get to my magazines website through Time Inc’s website just like what they have for all the other magazines they publish.

Additionally, my magazine will be distributed in different stores across the UK. This will increase the readership and the monetization of my magazine. The stores that my magazine will be distributed in is ASDA, Tesco, WHSmith & Hmv. I chose these specific stores as they are very well known and trusted stores in the UK. Asda now has over 525 stores across the UK, Tesco has over 3,535 stores, WHSmith has over 1,300 stores and HMV has over  223 stores. They are all very known and safe stores and people constantly visit them which means my magazine will be easy to find as there are a huge number of stores it is distributed to. 

Question 2- Evaluation

Starting Question 2 using Emaze

Today I started Question 2 on Emaze. Using Emaze is very easy and also there are variety of themes to pick from. I picked the 'Hands' theme because on Question one whilst using PowToon, I also used the hand theme which means using hands for both question seemed like the most appropriate thing to do as it looks more put together and more interesting. It is good that I can add as many images as I want, and the slide does not have a small size which means I do not have issues with trying to fit things on the slide.

Question 2 Draft-  The social group that my magazine is aimed at is teenagers and young adults between the ages of 16-22. My Front cover, contents page and DPS reflect my social group because there are many features like the model, the colour scheme and the text used eg slang and many more things which show that my magazine is aimed at this specific social group.

In my magazine I used slang because many teenagers use slang as part of their everyday language. As my magazine is aimed at mainly teenagers and young adults, I predicted that they all use slang which means using related words would make the audience feel more involved as if the magazine is made for them. Old people wouldn't be able to understand slang which means it is almost like a code that teenagers use to only communicate with each other.

My magazine is aimed at 16-22 year olds and on my front cover, we can see that my model does not look like an adult which challenges the stereotype because usually on rock magazines we see adults as the cover picture because there are not many young rock singers that are famous. However the fact that the model has tattoos and wears black with an 'emo' hair follows the norms of a rock magazine because it is seen as Gothic which does not challenge stereotypes. 

This image I took that I used as part of one of the posters in my magazine challenges the stereotypes of Rock/Metal magazines. This is because usually the people that are in rock magazines are from a white background. Their ethnicity is majority white and we never usually see mixed raced or black people in rock magazines which is unusual. I wanted to challenge this stereotype because there are many black/mix raced metal/ rock singers out there that are not famous. Featuring a person that does not come from a white background in my magazine makes my magazine unique and different. It also challenges gender stereotypes because as we can see the model is a girl dressed like a boy, which is what we call 'tomboy' or 'stud'. This shows that my magazine does not support racism and does not see gender as socially constructed.

Audience- The audience of my magazine is reflected through the images that I have used in my front cover, contents page and DPS.  Although I have more male models than female, my magazine is aimed equally both at females and males. I have not given a range and made it equal because like I have stated before, my magazine does not separate genders. I have both female, male, and any other people that may not classify themselves in a specific gender. 

Like I have stated before, the social class is shown through the images used in the magazine and many other things. However, the images that are in the magazine also reflect a subculture. Rock/Metal opens up variety of subcultures like 'Emo' and 'Scene's. It also involves subcultures of fans. Subcultures give people a sense of belonging which means people that are readers of my magazine will feel connected to each other. My model also looked like he was part of a subculture because of his stereotypical tattoos and mid-length hair and the trousers he was wearing which looked Gothic.