Kerrang Magazine Distribution

The publisher of the Kerrang magazine is Bauer Media Group. Bauer Media Group is a large European-based media company and it was founded in 1875.
There are many publishers in the UK however the main publishers are IPC MEDIA who is owns the magazine NME. Bauer Media Group does not only own Kerrang but also owns 'Q', 'MOJO' and many other magazines. There is also Wenner Media which owns the magazine Rolling Stones. There are many other publishers however these are only a few that own many famous magazines.

Distribution Network:
Publishers use a network of distributors, who manage the flow of magazines from the printers to news-stands. Magazines are transported in lorries to regional distributors, who then move them into shops, majority of magazines are sold in supermarkets or newsagents.

Online:
Kerrang magazine offers subscriptions in many different ways. They have a print subscription where you have to pay £78 for a whole year. This would mean the customers would save £34 each year. This is a great deal because when customers see the amount of money they are saving, they would want to subscribe to the magazine. There are many advantages of customers subscribing to the magazine as they save a lot of money,but in addition get their magazine sent to their doorstep. Also, the customers receive the magazine earlier then how they would usually buy it which is also a plus because they can feel special Many people might subscribe for this reason as they might find it time consuming to go out and buy the magazine every Wednesday. However, the payment can only be done by debit/credit card which may turn away some customers.

Kerrang magazine also has an e-zine version which means customers can read short stories from their website. E-zines are magazines published in electronic form on a computer network.The content in the magazine and the content on the website is not exactly the same and the reason for this is because if all the content that was in the magazine was on the website, many people would not buy the magazine as internet is free. By having short but interesting content on their website, people that like the content on the website might decide to buy the actual magazine which will increase sales.

Magazines also have apps that people can download from their smartphones. Having apps would mean many people can easily access the key news and specific content through one click rather than having to always check their online website. Kerrang! magazine owns a radio app where people can easily listen to the new hits. This would also increase sales as they self advertise on their radio app and tell the audience about the content they may have in their newest issue which means people that listen to the radio are more likely to buy the magazine.

Electronic Grand Extension is when magazines use social media apps to expand their brand. Many magazines use social media sites like Instagram, Twitter and Facebook. As we live in a society where social media is everywhere, using such apps would mean people can easily get notified when a special event occurs or where magazines can advertise and tell specific news which builds curiosity in people which may make people want to buy their magazine. On the other hand, following a magazine on a social media site may also be an advantage to loyal followers of the magazine as they may have content on the social media sites that they do not have on their magazine or their website. This would make more people follow them on social media which can also increase the audience.