Each Kerrang! issue includes a balance of new artists and bands and the big things that happen in the rock world. They ensure that everything is appealing and also concentrate on younger audiences needs as well as older audience members highlighting the fact that they try to please everyone. This means more people would buy the magazine as it is entertaining for everyone.
The readers of the magazine are 8 times more likely to spend over £200 a year on albums and 5.5 times more likely to attend a rock gig,meaning that the target audience are essential to the sales industry also.
Kerrang! is considered part of the scene which means that the audience not only buy the magazine because it features popular rock artists but also buy it because it's considered essential with the rock genre fans. This means advertising on Kerrang! would be an advantage as people look through the pages interestingly reading everything as even the ads they use are eye-catching.
The median age of a Kerrang! viewer is 22, which fits perfectly into the style and genre of the magazine as having a younger target audience means that the magazine will become even more popular within the genre, with things such as social networking sites having a large impact on the influences of the younger generation. It also helps that this means that the magazine can not only feature solely music but can also have information on films and games; something popular with the age group.
Kerrang! readers like to show their interests to the world through their clothing which means again clothing ads in the magazine would get lost of attention. The readers are in love with music which means having new bands/artists featured in the magazine would make them have more things to talk about with their friends.
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